Hooked is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders to provide:

  • Practical insights to create habits that stick.
  • Actionable steps for building products people love and can't put down.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
You will immediately receive the first chapter of Hooked in addition to occassional updates from Nir and Ryan's blogs. Unsubscribe anytime.

Matt Mullenweg Founder, Wordpress

Matt Mullenweg
Founder, Wordpress

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."

Andrew Chen Technology Writer & Investor

Andrew Chen
Technology Writer & Investor

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."

Dave McClure Founder of 500 Startups

Dave McClure
Founder of 500 Startups

"Nir's work is an essential crib sheet for any startup looking to understand user psychology."

Nir Eyal

Nir Eyal distilled years of research, consulting and practical experience to write Hooked. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs at NirAndFar.com

Ryan Hoover
Contributing Writer

Ryan Hoover is a writer and observer of product trends, growth, and behavior design with essays featured in Forbes, Fast Company, The Next Web, and PandoDaily. Ryan is the Founder of Product Hunt, EIR at Tradecraft, and former Director of Product at PlayHaven.
Ryan blogs at ryanhoover.me