The book everyone in Silicon Valley is talking about
The book everyone in Silicon Valley is talking about
“A must-read for everyone who cares about driving customer engagement”
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Hooked is not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Hooked provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
“You’ll read this. Then you’ll hope your competition isn’t reading this. It’s that good.”
Special Offer
Special Offer
Order a copy of Hooked ...
... And get these bonus items now.
This workbook is the perfect complement to Hooked. It is specially designed to help you build your own habit-forming product or service.
Get access to this 10 step video series on Zana on how to create user engagement
Get access to ten insight-packed videos recorded at the 2014 Habit Summit at Stanford University. Hear from bestselling author Gretchen Rubin on "The Secret to Making and Breaking Habits," industry veteran Josh Elman on "How Twitter Built User Habits", and Julie Zhuo, Facebook's Director of Product Design on "The Facebook Habit" and more!
Order 15 or more copies of Hooked and receive everything above, plus ...
The perfect supplement to the book, this $99 video course is yours free. Over 2 hours of video walk you through the essentials of building habit-forming products. See: http://courses.hookmodel.com/ for details.
Nir will mail you a personally signed book plate for your copy of Hooked. (US orders only)
After ordering Hooked, fill out the form below to receive your bonus items.
Note: For bulk orders of more than 50 books, contact us here.
“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
Early Reviews
Early Reviews
Hooked was originally self-published and the early reviews were spectacular. Click on a review below:
Screenshot from Amazon.com on Aug 5, 2014
Screenshot from Amazon.com on Aug 5, 2014
Screenshot from Amazon.com on Aug 5, 2014
About the Authors
About the Authors
Nir Eyal
Author
Nir Eyal distilled years of research, consulting and practical experience to write Hooked. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs at NirAndFar.com
Ryan Hoover
Contributing Writer
Ryan Hoover's writing has appeared in Forbes, Fast Company, The Next Web, and TechCrunch. After working on Hooked with Nir Eyal, Ryan founded Product Hunt, a site that's been called “the place to discover the next big things in tech.” Ryan blogs at ryanhoover.me
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