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"The book everyone in Silicon Valley is talking about."


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"The book everyone in Silicon Valley is talking about."


Eric Ries Author of The Lean Startup

“A must-read for everyone who cares about driving customer engagement."

Eric Ries

Author of The Lean Startup


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"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."

Matt Mullenweg

Founder of Wordpress


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“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”

Dave McClure

Founder of 500 Startups


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"You'll read this. Then you'll hope your competition isn't reading this. It's that good."

Stephen P. Anderson

Author of Seductive Interaction Design


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What's Your Hook?


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What's Your Hook?


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How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Hooked is not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Hooked provides readers with:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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Limited Time Offer


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Limited Time Offer


Order Hooked before November 4th and receive four valuable bonus items.


1.

Traction Workbook

by Gabriel Weinberg and Justin Mares

Traction introduces the "Bullseye Framework," a five-step process successful companies use to get more customers. This workbook with help you find the right marketing channel to unlock your next stage of growth. 

(PDF emailed on November 4th)

2.

Access to the 2014 Habit Summit Video Library

Get access to ten insight-packed videos recorded at the 2014 Habit Summit at Stanford University. Hear from bestselling author Gretchen Rubin on "The Secret to Making and Breaking Habits," industry veteran Josh Elman on "How Twitter Built User Habits", and Julie Zhuo, Facebook's Director of Product Design on "The Facebook Habit" and more!

(Access emailed on November 4th)

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3.

Transform Your Habits e-Book

by James Clear

Change your life with this scientifically–backed guidebook. The full guide is packed with 45 pages of information about the science of sticking to good habits, making changes and overcoming obstacles. 

(PDF emailed on November 4th)

4.

Boost: Create Good Habits Using Psychology and Technology

by Max Ogles

Motivation is the starting point for great habits. In this book, you'll learn strategies for motivating yourself to achieve your goals based on surprising psychological research and the power of technology.

(PDF emailed on November 4th)


Buy Hooked by November 4th to receive all four bonus items FREE!

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Early Reviews


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Early Reviews


Hooked was originally self-published and the early reviews were spectacular. Click on a review below:


Screenshot from Amazon.com on Aug 5, 2014

Screenshot from Amazon.com on Aug 5, 2014

Screenshot from Amazon.com on Aug 5, 2014

About the Authors


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About the Authors


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Nir Eyal
Author

Nir Eyal distilled years of research, consulting and practical experience to write Hooked. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs at NirAndFar.com

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Ryan Hoover
Contributing Writer

Ryan Hoover's writing has appeared in Forbes, Fast Company, The Next Web, and TechCrunch. After working on Hooked with Nir Eyal, Ryan founded Product Hunt, a site that's been called “the place to discover the next big things in tech.”  Ryan blogs at ryanhoover.me


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