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"The book everyone in Silicon Valley is talking about."


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"The book everyone in Silicon Valley is talking about."


Eric Ries Author of The Lean Startup

“A must-read for everyone who cares about driving customer engagement."

Eric Ries

Author of The Lean Startup


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"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."

Matt Mullenweg

Founder of Wordpress


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“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”

Dave McClure 

Founder of 500 Startups


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"You'll read this. Then you'll hope your competition isn't reading this. It's that good."

Stephen P. Anderson

Author of Seductive Interaction Design

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"The book everyone in Silicon Valley is talking about."


"The book everyone in Silicon Valley is talking about."


Eric Ries Author of The Lean Startup

“A must-read for everyone who cares about driving customer engagement."

Eric Ries

Author of The Lean Startup


matt-mullenweg.png

"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."

Matt Mullenweg

Founder of Wordpress


dave-mcclure.png

“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”

Dave McClure 

Founder of 500 Startups


andersoncir.jpg

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."

Stephen P. Anderson

Author of Seductive Interaction Design

8003726251_3d02fdeb69_b.jpg

What's Your Hook?


What's Your Hook?


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How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Hooked is not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Hooked provides readers with:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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Limited Time Offer


Limited Time Offer


Order Hooked before November 4th and receive four valuable bonus items.


1.

Traction Workbook

by Gabriel Weinberg and Justin Mares

Traction introduces the "Bullseye Framework," a five-step process successful companies use to get more customers. This workbook with help you find the right marketing channel to unlock your next stage of growth. 

(PDF emailed on November 4th)

2.

Access to the 2014 Habit Summit Video Library

Get access to ten insight-packed videos recorded at the 2014 Habit Summit at Stanford University. Hear from bestselling author Gretchen Rubin on "The Secret to Making and Breaking Habits," industry veteran Josh Elman on "How Twitter Built User Habits", and Julie Zhuo, Facebook's Director of Product Design on "The Facebook Habit" and more!

(Access emailed on November 4th)

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3.

Transform Your Habits e-Book

by James Clear

Change your life with this scientifically–backed guidebook. The full guide is packed with 45 pages of information about the science of sticking to good habits, making changes and overcoming obstacles. 

(PDF emailed on November 4th)

4.

Boost: Create Good Habits Using Psychology and Technology

by Max Ogles

Motivation is the starting point for great habits. In this book, you'll learn strategies for motivating yourself to achieve your goals based on surprising psychological research and the power of technology.

(PDF emailed on November 4th)


Buy Hooked by November 4th to receive all four bonus items FREE!

8003726251_3d02fdeb69_b.jpg

What's Your Hook?


What's Your Hook?


Untitled.jpg

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Hooked is not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Hooked provides readers with:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.