Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Hooked is not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
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Nir Eyal distilled years of research, consulting and practical experience to write Hooked. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs at NirAndFar.com
Ryan Hoover's writing has appeared in Forbes, Fast Company, The Next Web, and TechCrunch. After working on Hooked with Nir Eyal, Ryan founded Product Hunt, a site that's been called “the place to discover the next big things in tech.” Ryan blogs at ryanhoover.me
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