“A must-read for everyone who cares about driving customer engagement."
Author of The Lean Startup
"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."
Founder of Wordpress
“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”
Founder of 500 Startups
"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
Stephen P. Anderson
Author of Seductive Interaction Design