A must read for anyone that cares about driving customer engagement!
— Eric Ries, author of the Lean Startup
Eric Ries   Author of  The Lean Startup

“A must-read for everyone who cares about driving customer engagement."

Eric Ries

Author of The Lean Startup


"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."

Matt Mullenweg

Founder of Wordpress


“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”

Dave McClure 

Founder of 500 Startups


"You'll read this. Then you'll hope your competition isn't reading this. It's that good."

Stephen P. Anderson

Author of Seductive Interaction Design