Eric Ries Author of The Lean Startup

“A must-read for everyone who cares about driving customer engagement."

Eric Ries

Author of The Lean Startup


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"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."

Matt Mullenweg

Founder of Wordpress


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“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”

Dave McClure

Founder of 500 Startups


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"You'll read this. Then you'll hope your competition isn't reading this. It's that good."

Stephen P. Anderson

Author of Seductive Interaction Design